"I came up with the idea because we needed to do something to alleviate the pressure of the situation in the Yugoslav region," Jason said in an interview with BroadwayNow. "As I watched the news every morning, it slowly became clear to me that we really needed to respond to the event[s] that are happening out of there. When you see the horrors people face, how their lives are being torn apart, there's no way you can continue to [eat] your breakfast every morning without wondering what we can do as a community."

The event featured performances and speeches from musician Isaac Hayes, psychosexual therapist Dr. Ruth Westheimer,  and singers Gloria Gaynor and Deborah Gibson, among others. Attendees included Princess Elizabeth of Yugoslavia, record producer and composer Quincy Jones, and CBS Television CEO Leslie Moonves.

While a complete list of performers and speakers was not published after the event, Jason told BroadwayNow prior to the event that participants would also include Kirk Douglas, Keith Richards, George Segal, Mort Zuckerman, Ingrid Rockefeller, Polly Bergen, and David Hasselhoff. In addition, Albanian ambassadors, New York congressmen and senators, and United Nations political figures would speak. BroadwayNow wrote, "Art Buchwald will wash dishes, Deborah Gibson will perform, Gloria Gaynor will sing 'I Will Survive,' Metropolitan Opera star Aprile Millo will perform an aria, Byron Janis will perform on the piano, and American Ballet Theatre stars Ethan Stiefel, Keith Roberts and Angel Corrella will dance several numbers."