Jason
Raize's
"You Win Again" single
|
In 1998, Jason
signed with
Universal Records' new Deston
Entertainment label to record his debut
solo album. Jason would collaborate with
songwriter/producer Desmond
Child, who had
recently started the Deston
Entertainment label with partner Winston
Simone. Child boasted two decades in the
music business that included
collaborations with Aerosmith, Bon
Jovi,
and Bonnie Tyler; as he began working
with Jason, Child again rose to
the top of the charts by writing and
producing Ricky Martin's 1999 hit
"Livin' la Vida Loca."
Jason worked on the album while still
performing in The Lion King. He
spoke often about
how being adopted and not knowing his
ethnicity fueled his desire to
make music that wasn't tied to any
specific background. "I don't come
from a background where I only do Latin
music or rap or any specific
style," he said on his official
website.
"What I wanted to do is pop, which
to me is the universal music, and add
flavors of other music into that,
and thereby create a style."
Jason
released
two
singles on the Deston
Entertainment/Universal label: "Taste
the
Tears,"
written by Diane Warren, in December
1999, and "You
Win
Again," written
and previously recorded by the Bee Gees,
in June 2000. Just after the
release of "You Win Again," Jason
headlined the Disney Channel concert
special Jessica
Simpson
and
Jason
Raize in Concert in which
he performed most of the songs
from
his anticipated album NYC.
Unfortunately, Deston Entertainment
never released NYC. Child suspended
operations for
his music label in 2001 so that he could
focus on other projects;
Jason, meanwhile,
began work on his television show Keeping
it Wild with Jason Raize. |
